Saturday, January 31, 2009

Indian Advertising concepts: Good, bad and the ugly

Yes! We know of some ads that are made to stay long in our minds while popularizing the brand so much. We know how much of an impact did this new Fiat Linea Song as well as ad has created. Kids and adults alike appreciated the concept and making of this ad so much so that there have been so many requests piled up for the new Fiat Linea test drive. The Fiat Linea India ad is just about 3 weeks old but the impact it has already created reiterates how a great concept that can emotionally connect to the viewers, will synergize in brand promotion.

I can't imagine anyone skipping the Indian Linea advertisement on any channel. Indeed its no exaggeration if I say that a program will be skipped for this song and ad :)

I also loved the Vodafone ads, they always pump in something creative and their 'happy to help' ad concepts are incredible and try and evoke some sweet emotions, I would say. The Amaron batteries ads are also made very creative with some alien creatures and so are the Fevicol ads with great creativity. But if I am not sounding rude, I get a strong feeling that Fevicol ad makers seem to pour same old wine into new bottles. Don't you get a feeling that they should come out of their old school to make people watch their ads or buy Fevicol if any?

That apart, I want to know if you think along same line like me in writing off of some ads; I hate all of the Fair and Lovely and Fair and Handsome commercials. Miserable themes and lousy scripts altogether. I also can't stand the Zatak ads and some of the Axe deo ads. They are even branded and banned as obscene by various Asian governments. But Axe body wash ad theme is somewhat a good effort although it still kind of assaults women folk in general.

Special Bonding

As I come out in the evenings with my kid for an evening stroll, I see this cute little girl just near the staircase - Ankita by name, she is seen holding her young mother's hand. The mother would be talking to her friends and when she is let down I see her bubbling with energy, and she runs around (not disappearing from mother's vicinity) with kids of her age.

The girl shows some kind of shyness when I call to her or see her. Still lovely thing is that she does'nt shy away to the extent she doesn't like to see me. I call her 'Ankita' and the sweet girl with that shy smile (I still love that) pops her head out, sees me with a smile and again digs her face into her mother's. But then she every now and then makes sure if I am there. I doubt she doesn't want me to leave that place.

That was the story of past......of late....
Without my own knowledge or intent, a secret rapport has developed between me and the small kid, Ankita. I believe this is not being noticed by any other people, including her mom - Only my daughter noticed this.

I call her and she as usual reciprocates with that shy-rich smile. She would still be burying her face in her mother's lap or shoulders but then slowly looks up and checks if I'm gone. If I am there, she tries to convey something in her own language (we dont share a common mother tongue). I wonder she now that I am indeed her friend. There is some trust and some kind of a what can be said, a speechless bonding that only we two share. I see her stretching her cute tiny fingers and she points out some things to me that maybe I would not have observed myself - that could be to another girl who would be jumping or dancing that she enjoys or at a small sparrow hopping here and there on the ground, or a small squirrel wagging her bushy tail while struggling to climb the tree or even at a millepede walking gorgeously along the aisle. Following her little fingers, I know I would see something ever so beautiful whenever I meet her.

Her face lights up to the extent you know I feel that the day will be brighter to me!

What is this 'this site may harm your computer' bug?

Yes, I am wondering if the biggest search engine Google.com is hacked? Ask me why? I was unable to open any site and its showing a message
This site may harm your computer
And When I dared to click open the link I saw a page like this:

Suggestions:
Return to the previous page and pick another result.
Try another search to find what you're looking for.Or you can continue to http://fans.wwe.com/alloutwrestlingnews/blog/2009/01/29/no_way_out_poll at your own risk. For detailed information about the problems we found, visit Google's Safe Browsing diagnostic page for this site.For more information about how to protect yourself from harmful software online, you can visit StopBadware.org.If you are the owner of this web site, you can request a review of your site using Google's Webmaster Tools. More information about the review process is available in Google's Webmaster Help Center.

In my browsing history I have never seen a warning like this (for all sites and links). I first thought its the work of some virus program that my PC caught. But a few of my friends are complaining of the same.

I checked with two browsers the Internet Explorer and Mozilla Firefox to make sure its the same status with both.

The joke is even when I searched for Google.com the result had the same message. I also searched surfing through other search engines such as Yahoo, msn and Dogpile and found even they had the same.

So started wondering if the Internet as such taken in control by a nasty HACKER or if its a bug that could be easily fixed? To this point, I am writing this post, the bug is still there !
I only wish its fixed asap and we all have safe surfing experience like before again. Did at any time such a thing happened at all? I dont recall one. Do you?