Tuesday, January 27, 2009

Fiat Linea India Commercial

Thanks to one Ramya, I did get answer to what I was looking for. The Fiat Linea Indian Commercial is not what I otherwise thought to be one Makob Wegmann's work who did give so many pretty cool jingles for several automobile production houses. If you don't believe my word check the 'Over The Bridge' song composition; the take off is amazing and you will love Makob Wegmann for his great work.

Check Makob's 'Over the Bridge' in the YouTube right here http://in.youtube.com/watch?v=PF-nRc9s04A

Anyways, that apart this song, 'because I am stuck at the sight of you' is the ad jingle that is especially made for the new sedan by Fiat, the new Fiat Linea

Check the song here Fiat_Linea_Song.mp3 (Courtesy http://advertisemeant.wordpress.com/ )
The lyrics (I did transcribe after downloading the mp3 song...) go like this:
't was an ordinary day...
then you came by....
looking so fine...
Oh! You were divine...
Now I'm stuck at the sight of you...
Stuck ...at the thought of you
There's a voice from inside
saying you're the best side....
my heart doesn't need to know
Oh! how you scream...
b'cause I'm stuck at the sight of you….Babe...
Stuck at the thought of you
stuck so stuck.........."

The music directors for the Ad commercial are Ehsaan and Loy (and what a job they've done? I heard that there are many DJs who are after the song) and the script for the Fiat Linea ad commercial was given by Sonal Dabral. The composition was sung by Clinton. The credit of directing the Fiat Linea commercial true to its tagline "Admiration Guaranteed" goes to Prasoon Pandey of Corcoise Productions. Bravo for the wonderful job. Some ad commercials are made to stay for so long in our hearts and this will be one!

I thought you might also be interested in reading this post http://liv2rite.blogspot.com/2009/01/indian-advertising-concepts-good-bad.html

President Obama, you are the one with right mindset!

Barely 24 hours after taking over, President Barack Obama reiterated on investing $2 billion as global education fund. Kudos to president for identifying the education deficit and identifying education as a tool to set right the mindset of extremists which is the root cause of increased global terror.

"Liberal education can only be alternative to the otherwise extremist schools," remarks Obama and how I echo with his thoughts. He is one who is going to bring a sea change in the way the world looks! I love you President!

Innocence of children? Seems we paid it as price to technological advancements

India's National Crime Record Bureau presented the statistics of crime increase and crimes committed by various sections of people in society, and it's so disheartening to learn that there has been increase of 11 to 15 per cent in crimes committed by children. Isn't this alarming? Should this be attributed to their upbringing? Should it attributed to the poverty they are growing? May be not. In fact some of the children hail from so called hi-fi families where both the parents would be working leaving the home in the hands of caretakers. The parents are only interested in fat checks end of every month and for their kids growing up is not all that fun and games and they become patients of emotional casualty.

The innocence a child harbors is such a wonderful thing that keeps the child untainted and enjoy in its own world of joy unlike what an adult sees the same world. It's distressing to see loss of innocence in some kids and children who see the world like an adult does. Where is their innocence going? Did we pay it as a cost so they learn about life super fast?

It was so disheartening to learn that children of 11 and 12 years get access to condoms (a school garbage in Bangalore had used condoms). Gone are the days where children had so much reverence to teachers and Internet is now their guru. If the parents fail to detect the signs and symptoms these children will take the path of crime and become a menace to the society.

Is there any remedies to this? Because childhood and innocence are inseparable and thats the best thing any parents can gift their child in the best interest of their kid as well as the world!