IPL 2009 Vodafone TV Commercials have not only won hearts of millions of viewers (these are certainly programskip worthy and channelskip worthy commercials that we have seen in the recent times), but the crew behind the making of these commercials won the first PETA (People for Ethical Treatment for Animals) 2009 Glitterbox Award.
The Glitterbox Award is presented to the Vodafone IPL 2009 TV ad makers for using humans instead of real animals in promoting a brand. We know that the current Vodafone TV commercials are ZooZoos based!
It should be remembered in this context that PETA had raised objections to earlier Vodafone TVCs that used a PUG and a parakeet.
The Vodafone Pug commercial became so popular that it had surprisingly increased people's love for the pugs and each pug pup was selling at even 50,000 rupees by the breeders.
The current ZooZoos ads are not only a welcome change by the PETA but they are taken so refreshing by the viewers. A message conveyed candidly without having to use an animal. The creativity of these ads is appreciated by many competitors as well.
In fact, my 6-year-old daughter started loving these zoozoos lately that she was asking me if ZooZoos are available as soft toys. I was pondering after she had asked me that ZooZoo soft toys will be great hit to further consolidate Vodafone's market share or take the brand further!
Anyways, Congratulations to the creative team behind the Vodafone IPL 2009 TV commercials that won the PETA 2009 Glitterbox Award.
Thursday, May 21, 2009
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