Courtesy: Mail sent by a buddy!
Thursday, January 29, 2009
Surf Excel Ad: Dirt is good
How adding a little emotion and sentiment in ad making get viewers emotionally connect:
It’s an old Surf Excel ad and we have seen it over and over on almost every Indian television channel but I just wanted to tell you how an emotional ad gives long lasting impact!
The storyline is this: Two cute kids; a brother and sister going to school. Sister reciting numbers, as to how bigger number 2 is over number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to the puddle. The annoyed brother goes and literally hits the puddle asking it not to repeat to his sister (the result is so many stains on his and his sister’s clothes). He then says (after obviously tired beating the water) to his sister that the puddle is saying sorry. The sibling says okaay fine leave it. This fella turns back says …."never repeat this to her."
Overall, the ad conveys wonderful message Dirt is good. There are no big heads and big just a voice over still spreading the message that if something good prevails with stains, then stains are good.
And the tagline of the ad obviously goes like this: ‘Daag achhe hain’ or 'dirt is good.'
And, I would say that this innovative ad gave wings to my nostalgic childhood memories; how I spent those happy go lucky days and my parents gave me that freedom to spend such a childhood. I would say that the creative Love's team who made the ad hit the nail through head and probably educates even parents how to bring up kids than cutting through the brand alone. What say?
As product evolves advertizing of the same improves. And no better example than Surf detergent powder! We can expect more from surf excel as product and its ads! Great work!
What is the reaction of a school of sharks to the Titanic Movie ending?
I thought I will tickle your funnybone with this one. Its a mail sent one!
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