Yes! We know of some ads that are made to stay long in our minds while popularizing the brand so much. We know how much of an impact did this new Fiat Linea Song as well as ad has created. Kids and adults alike appreciated the concept and making of this ad so much so that there have been so many requests piled up for the new Fiat Linea test drive. The Fiat Linea India ad is just about 3 weeks old but the impact it has already created reiterates how a great concept that can emotionally connect to the viewers, will synergize in brand promotion.
I can't imagine anyone skipping the Indian Linea advertisement on any channel. Indeed its no exaggeration if I say that a program will be skipped for this song and ad :)
I also loved the Vodafone ads, they always pump in something creative and their 'happy to help' ad concepts are incredible and try and evoke some sweet emotions, I would say. The Amaron batteries ads are also made very creative with some alien creatures and so are the Fevicol ads with great creativity. But if I am not sounding rude, I get a strong feeling that Fevicol ad makers seem to pour same old wine into new bottles. Don't you get a feeling that they should come out of their old school to make people watch their ads or buy Fevicol if any?
That apart, I want to know if you think along same line like me in writing off of some ads; I hate all of the Fair and Lovely and Fair and Handsome commercials. Miserable themes and lousy scripts altogether. I also can't stand the Zatak ads and some of the Axe deo ads. They are even branded and banned as obscene by various Asian governments. But Axe body wash ad theme is somewhat a good effort although it still kind of assaults women folk in general.
Saturday, January 31, 2009
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