Sunday, May 24, 2009

Caught in Zoozoomania with the ZooZooper Ads



The best thing that happened to the Indian advertisement amidst the DLF IPL 2009 is the latest IPL 2009 Vodafone TV ads.

The creativity behind the making of these zoo zoo ads deserves special mention. And, no, these ads don’t feature the pug or the girl. They have ZooZoos; indeed the zoozoo ads have been made in South Africa and they stood out at the end of the IPL 2009. I came to know that the Zoozoos have got a fan club on social networking sites with over 26,000 fans and the number is increasing everyday.

The zoozooper ads have achieved a talk value that is so envious and an example of how creativity can create abuzz for a brand. There have been reports that even hi-profile digital addicts too coming to talk about the ZooZoo ads.


These are real faces behind the cute and adorable zoo zoos!

Now that’s what is the potential of these squeaky creatures, they have overpowered people with zoozoomania, apart from winning PETA Glitterbox award. Let’s talk more about the ZooZoos. Vodafone has been generous enough; it is now giving back cool stuff including Zoozoo screensavers, zoozoo wallpapers, zoozoo sounds (including the zoozoo laughter and zoozoo music) zoozoo ringtones, along with other IPL related stuff. But it’s not enough and there is actually room for more.

There is room to create more of the zoozooism and stories. Vodafone has been creative to brand consolidation through zoozoo quizzes. With the viewers mind evolving in the internet time, ad creation agencies must think out of box to create lasting impressions. I don’t demean the pug ad or the girl ad of vodafone. They do have a high cuteness quotient, but the zoozoo ads have not only high just cuteness quotient, but also high creative quotient. In fact, they have added brand value quotient to Vodafone.

It’s now in the hands of ad agency and the zoozooper team to keep the zoozoomania going and make the best use of it. Cool and not-to-get bored inspiring ads from Ogilvy and Mather, the creatives behind the zoozooper ads.