Thursday, January 22, 2009

Tata Motors Assured Launched: Pre-owned car operations by Tata Motors kick starts

The trusted auto giant of the country, Tata Motors will get even more close to people with its new Pre-owned car sales operations program, Tata Motors Assured.

Of late, the pre-owned car market in India is mostly in the hands of unorganized market players and with the advent of a big player like Tatas we can expect great benefits to used car buyers. The Tata Motors Assured launched with a motive to create a transparent platform where both buyers and sellers of Tata cars have one-stop place to buy or sell Tata cars.

‘Tata Motors Assured’ is available initially in 10 big cities of India with 15 dealers. The cities include Delhi, Mumbai, Bangalore, Ahmedabad, Pune, Chandigarh, Hyderabad, Ludhiana, and Vapi. Once the program goes well it will be expanded phase wise to all over India through the network of Tata Motor dealers.

Buying a pre-owned Tata car under ‘Tata Motors Assured’ program implies that the car is certified by Tata Motors for quality. The freebies include one-year and/or 20,000 km warranty by the company with 3 free services. The offer valid throughout India where there is network of Tata Motors dealers.

Hopefully, Indian used car buyers will make use of the Tata Motors Assured and avail of the benefits. Since taxi market is huge under the private used car sellers, the prices and quality are not the same and only lucky few will strike a deal once in a while. Thanks to the Tata Motors Assured every Tata car (pre-owned) buyer is guaranteed of quality. The price for some may be a little higher, but you get the services and certification by Tata Motors Assured.

The car will pass through a quality control by the company’s owned trained technicians and the company promises to replace with genuine Tata spares. And should you equate all of this buying from Tata Motors Assured becomes cheaper and a wiser choice of buying any of the Tata cars under one roof.

I believe Tata Motors Assured will be embraced by people and becomes a great success just like the Maruthi True Value.

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